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Recrutiment & Employment Confederation

Why you need a compelling story – and how to tell it

Practical guides

Effective leadership is essential for a successful employee engagement strategy. Leadership must be visible and empowering, and based on the provision of a strong strategic narrative, or story, about the organisation - where it has come from and where it’s going.

This guide explains why your organisation needs a compelling story and how to tell it.

Use the buttons below to navigate this guide, or scroll down for more.

Why you need a compelling story

Your organisation's journey and communication

What should your story include

The value of a powerful story

Great leaders share the storytelling

Great leaders empower their people

Great leaders are visible

Checklist – things to do

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