The greatest risk to any membership organisation is in failing to keep step with the changes that their customers are experiencing.
We hear a lot about how recruitment is changing in the face of new challenges and opportunities. At our recent masterclass series, Greg Savage talked about how the rise of AI means that the role of the recruiter is increasingly about influencing, selling, and building lasting relationships that go beyond the transaction with a client or candidate.
As the industry evolves, the REC must change too, and over the last 12 months we’ve spent a lot of time thinking about how we need to adapt.
We want the REC to be recognised as the single destination for everything a recruiter needs, be that career guidance and training, support in setting up and running an agency, or legal and compliance advice.
At the same time, we are the voice of recruitment, speaking up for our members and making sure that politicians, employers and the public understand the power and influence that recruitment has on the lives of individuals, and on the economy.
To achieve that, we need to be more reflective of the dynamic, modern and professional industry that we represent.
The voice of recruitment
Over the last year we’ve spent more than 100 hours talking to our members about what they need from the REC now and in the future.
We’ve looked at what we stand for – what do members, potential customers and stakeholders value us for?
We’ve assessed the competition to understand how we are different.
We’ve mapped out our products and services to make sure we’re providing the right things to our customer segments.
And we’ve thought a lot about our Institute of Recruitment Professionals, and how to deliver more value to our individual members.
All of this research has been about putting our customers front and centre in everything we do.
We discovered that the general perception about REC is very positive. Our members highly value their engagement with us and believe in what we’re trying to achieve.
But that doesn’t mean we’re going to be complacent – we know we can do much more to support recruiters. It was very clear from our research that we need to be easier to do business with, and more direct in our messaging and approach.
Change is coming
It’s been a fascinating journey, and we’re almost ready to show you the fruits of our work.
We’re so excited to announce that our new brand will be unveiled at this year’s IRP Awards, on the 27th November.
In the meantime, look out for more information soon about the changes coming to your REC.