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Recrutiment & Employment Confederation

Report on Jobs: Record rise in starting salaries as candidate availability falls sharply

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Key findings 

  • Supply of workers plummets, driving stronger increase in starting pay
  • Permanent placements and temp billings both rise rapidly
  • Vacancies expand at record pace

Data collected July 12-26


Recruitment activity continued to rise sharply across the UK at the start of the third quarter, according to the latest KPMG and REC, UK Report on Jobs survey. Permanent staff appointments and temp billings both rose at near-record rates, while growth of demand for staff hit a fresh series high as COVID-19 restrictions eased further and economic activity continued to pick up. 

However, the availability of candidates continued to decline rapidly in July, driven by concerns over job security due to the pandemic, a lack of European workers due to Brexit, and a generally low unemployment rate. As a result, pay pressures intensified, with starting salaries rising at the fastest rate in the survey history, and temp pay inflation also accelerating notably on the month. 

The report is compiled by IHS Markit from responses to questionnaires sent to a panel of around 400 UK recruitment and employment consultancies.

Further marked upturn in recruitment activity

Robust demand for staff and the further rollback of pandemic restrictions led to a sharp increase in the number of people placed into permanent job roles in July, with growth easing only slightly from June's all-time record. Temp billings meanwhile expanded at the quickest rate since June 1998.

Starting salaries increase at quickest pace on record... 

Rising demand for staff and a further marked drop in candidate supply led permanent starting salaries to increase at a quicker pace. Notably, the rate of salary inflation was the sharpest seen in nearly 24 years of data collection. Moreover, temporary/contract staff hourly pay rates rose at the second-quickest rate since the survey began. 

...amid unprecedented rise in demand for staff... 

Latest vacancy data indicated faster increases in demand for both permanent and temporary workers in July. Growth of demand for permanent staff hit a fresh series record, while the upturn in temporary vacancies was the steepest since November 1997. 

...and sharp drop in candidate supply 

Ongoing uncertainty stemming from the pandemic and concerns over job security contributed to another severe drop in candidate availability in July. Brexit was also cited as a key factor reducing the supply of workers, particularly temporary staff. Overall, candidate numbers fell at the second-sharpest rate in the survey history, easing only slightly from June's record. 

Regional and Sector Variations

Data broken down by region showed marked increases in permanent staff appointments across all four monitored English regions. London saw by far the quickest expansion, which was the fastest on record.

The faster increase at the national level was supported by stronger rises in temp billings in London and the Midlands. Growth meanwhile softened in the South and North of England, but remained robust overall.

Stronger increases in vacancies across the private sector offset softer rises in the public sector during July. In the private sector, demand for permanent staff expanded at a slightly quicker pace than for temporary workers. In contrast, short-term vacancies rose more quickly than permanent roles in the public sector.

Demand for permanent staff rose across all of the ten monitored job categories during July, led by IT & Computing. Nonetheless, vacancy growth remained marked elsewhere. The softest expansion in demand was signalled for Retail workers.

July survey data signalled a broad-based upturn in demand for temporary workers. Blue Collar remained at the top of the rankings, followed closely by Hotel & Catering. As was the case for permanent vacancies, Retail saw the softest rise in demand.


Kate Shoesmith, Deputy Chief Executive of the REC, said: 

“This month’s data confirms that it is a good time to be looking for a new job. Employers are desperate to find good candidates for the many jobs on offer and this is reflected in starting salaries rising at the sharpest rate since the survey began in 1997. This will likely motivate more people to be on the lookout for new opportunities. The same goes for those on temporary contracts who are also seeing increased pay. Recruiters are working hard to fill places for employers eager to build back and recover but their job is made more difficult by worker shortages across all sectors.

“Pay increases alone, however, won’t solve the demand that has been building up over recent months. We need an immigration system that flexes to meet demand as was promised, and business and government need a long-term plan for skilling up workers. Skills shortages have been with us for a while and as our data shows are getting worse.”

Commenting on the latest survey results, Claire Warnes, Partner and Head of Education, Skills and Productivity at KPMG UK, said:

“With salaries for new hires increasing at their quickest rate in 24 years and a sharp rise in permanent placements in July, job seekers should be taking advantage of the buoyant market to land their dream role. 

“But while companies want to invest in their business now restrictions are lifting, demand for new staff still outstrips supply due to low candidate availability. We know that reskilling and upskilling is needed to help people move between sectors, and there’s no doubt the ‘pingdemic’ has added an extra dimension to the recruitment challenge. Plus, with furlough due to end soon, there may be a downward pressure on pay to come. 

“That’s why after a tough 18 months, businesses are now hoping for some much-needed stability in the labour market so they can focus on recovery and growth.”



For more information and interview enquiries, contact the REC Press Office on 020 7009 2192, 020 7009 2157 or Outside of regular office hours, please call 07702 568 829.

For further information on the survey methodology, or for full reports and historical data from the Report on Jobs, please contact

If you are a recruitment business and interested in joining the Report on Jobs survey panel, you can sign up here. By joining the panel, you will get free access to the full Report on Jobs each month.


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