Introducing Bullhorn Amplify: The future of recruitment, now live

This is a guest blog by REC Business partner, Bullhorn.

The future of recruitment isn’t a distant vision – it’s happening now. And at Bullhorn, we’ve just launched a major leap forward: Bullhorn Amplify. 

While our colleagues across the pond got a first look at Amplify during our Engage Boston 2025 event, we’re thrilled to now share the details with our UK and international customers. Amplify is Bullhorn’s next-generation AI solution, purpose-built for recruitment agencies, designed to empower teams to work smarter, move faster, and deliver better results without increasing headcount. 

If you're curious what all the buzz is about, here’s what you need to know.

Why Amplify, and why now? 

Bullhorn’s journey into AI didn’t start yesterday – it’s built on years of investment in automation. In just the last year, our customers have performed over 3.5 billion automated tasks. That matters, because recruiters using automation make 36% more placements per head than those who don’t. 

Automation has helped recruiters eliminate repetitive admin and focus on the high-value, human aspects of the job – like building relationships and closing deals. And it’s that strong foundation that’s enabled us to take the next leap forward. 

The three waves of AI 

At Engage Boston, our President and COO Matt Fischer and SVP of Product, Automation and AI, Jason Heilman walked through the evolution of AI in recruitment – something we’ve all witnessed accelerate dramatically over the past 12 months. 

• Wave 1: Assistants – AI tools helping with summaries and emails. A helpful start, but limited. 
• Wave 2: Agents – More advanced tools supporting background tasks like sourcing and matching. 
• Wave 3: Amplify – The most powerful phase yet. Amplify combines the intelligence of your best recruiters with the scale and speed of AI, putting you in control of how and where it’s used.

“Amplify is taking the best of assistants, automation, and agents, and blending them all together in a single solution.” 
- Jason Heilman, SVP, Product – Automation and AI, Bullhorn

What Amplify brings to the table 

Amplify is designed to enhance every stage of the recruitment and sales process across both Bullhorn and Bullhorn Recruitment Cloud (our Salesforce-powered solution). 

Recruitment capabilities: 

• Source: Rapidly find top candidates from Bullhorn and job boards. 

• Match: Rank by relevance and predict who’s most likely to be hired. 

• Screen: Use AI to conduct first-round screenings, asking smarter questions. 

• Submit: Automatically create polished candidate packets with redesigned CVs. 

Sales capabilities: 

• Research: Instantly surface insights from previous client interactions. 

• Submit: Present candidates professionally and efficiently.

• Outreach: Run targeted, multi-step campaigns with AI-personalised messaging. 

Whether you’re focused on improving fill rates, increasing client engagement, or doing more with your existing team, Amplify is built to help drive impact. 

“You have human labour blending seamlessly with digital labour. That’s how you compound human productivity.” - Matt Fischer, President and COO, Bullhorn.

AI that drives outcomes 

Early results from organisations adopting AI-driven workflows show just how transformative this technology can be: 

• 51% more submissions to jobs 

• 31% more jobs with at least one submission 

• 22% improvement in fill rate 

And it’s not just recruiter productivity that improves – candidate sentiment is shifting too. AI-led screening interviews have earned a 4.2 out of 5-star rating, and 84% of candidates report a positive experience when AI helps maintain consistent, responsive communication.

A glimpse into what's possible 

At Engage Boston, we showcased Amplify’s capabilities in action – including: 

• Enhanced search: Ranks candidates by relevance using internal and partner data, like having an offshore sourcer pre-curate your shortlist. 

• Automated screening: Queues candidates for AI-led assessments, generating more targeted and relevant screening questions. 

• Candidate packets: Creates sleek, client-ready CV presentations that highlight what matters most. 

• Sales prospecting: Surfaces client insights and builds outreach campaigns based on your team’s best practices. 

These capabilities aren’t replacing the recruiter – they’re enabling them to operate at a higher level, with more strategic impact. 

Lessons from the front line 

At the event, Will Hayes, COO of US-based staffing firm IDR, spoke about his team’s multi-year AI journey – one focused on embedding intelligence at every step of the recruitment lifecycle. What began as a cost-efficiency initiative evolved into a strategy for scale and productivity. 

Their results speak volumes: 

• 49.6% improvement in submittal-to-hire ratio 

• 59.3% faster time-to-fill 

• 39.5% faster new hire ramp-up 

• Over 21,000 screens completed per month 

But it wasn’t just about the tools – it was about how they were introduced and embraced.

Practical tips to prepare for AI 

Drawing from IDR’s experience, here are a few smart ways to prepare your business for AI: 

1. Audit your tech stack: Identify where automation and AI can reduce effort or improve efficiency. 

2. Empower your managers: Hayes highlighted the importance of involving middle managers early and making them accountable for adoption – it’s not just a leadership initiative. 

3. Work cross-functionally: Establish small working groups to test, learn, and improve as you go. Getting into the “trenches” helps teams feel part of the journey. 

4. Simplify your systems: When tools are integrated and easy to use, adoption happens faster. A unified interface makes a real difference. 

5. Start small and scale 
   Focus on clear, manageable use cases. Test, learn, and evolve – it’s not about a big bang.

What’s next 

Amplify reflects a shift happening across the industry – one where human expertise is supported, not replaced, by intelligent systems. It’s designed for recruitment firms who want to deliver faster, work smarter, and scale their impact in a competitive market. 

 

Learn more about Bullhorn