Video has been an important part of digital marketing since YouTube went mainstream in 2006 - and it has changed a lot since then. From simple animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy.
And for recruitment agencies eager to get the attention of candidates and clients, video will be a vital component. It's no longer something that boosts your marketing's signal - it is your marketing signal.
Here's why your agency needs to double-down on its video efforts:
Animated video experts Wyzowl’s State of Video Marketing 2018 report is choc-full of interesting stats, key ones include:
It’s the last stat I find particularly interesting. If social media is a street of pubs, LinkedIn is the recruiter’s local. But that less than one in four marketers – much less recruitment marketers – are using it opens a massive opportunity. The Wyzowl report predicts that 55 per cent of marketers will latch onto it in the next 12 months.
YouTube is still the behemoth of video marketing. More than eight out of ten marketers are using it, and 90 per cent find it to be an “effective strategy”. More than 37.1 million adults use YouTube in the UK, watching more than 400 videos on average during 2017.
Users are far more mobile than before as well. Almost 80 per cent of UK YouTubers watch videos on their phones.
The next REC Marketing forum on 21 August will explore how recruitment agencies are using video to deliver solid ROI. We will be joined by Ed Lawrence from Business Film Booth, an award-winning video marketing agency. I could tell you - but I’d rather Ed show you what he has in store:
Can’t make it? Keep your eyes peeled for news about our exclusive marketing forum streaming channel, debuting at August’s forum. For more information, email firstname.lastname@example.org