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Video marketing isn’t a ‘nice to have’ for recruiters — it’s essential
Video marketing isn’t a ‘nice to have’ for recruiters — it’s essential
Business Advice 11th Jul 2018

Video has been an important part of digital marketing since YouTube went mainstream in 2006 - and it has changed a lot since then. From simple animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy.

And for recruitment agencies eager to get the attention of candidates and clients, video will be a vital component. It's no longer something that boosts your marketing's signal - it is your marketing signal.

Here's why your agency needs to double-down on its video efforts:

Video’s growing – and LinkedIn is here for it

Animated video experts Wyzowl’s State of Video Marketing 2018 report is choc-full of interesting stats, key ones include:

  • 81 per cent of companies use video for marketing purposes in 2018, compared to 63 per cent in 2017.
  • The average person watches 1.5 hours of video each day.
  • 81 per cent of individuals have purchased a product or service after watching a video
  • 76 per cent of marketers say video has helped their company increase sales.
  • Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38 per cent of marketers are using it). 

It’s the last stat I find particularly interesting. If social media is a street of pubs, LinkedIn is the recruiter’s local. But that less than one in four marketers – much less recruitment marketers – are using it opens a massive opportunity. The Wyzowl report predicts that 55 per cent of marketers will latch onto it in the next 12 months.

But don’t discount YouTube

YouTube is still the behemoth of video marketing. More than eight out of ten marketers are using it, and 90 per cent find it to be an “effective strategy”. More than 37.1 million adults use YouTube in the UK, watching more than 400 videos on average during 2017.

Users are far more mobile than before as well. Almost 80 per cent of UK YouTubers watch videos on their phones.

How can recruitment agencies use video?

The next REC Marketing forum on 21 August will explore how recruitment agencies are using video to deliver solid ROI. We will be joined by Ed Lawrence from Business Film Booth, an award-winning video marketing agency. I could tell you - but I’d rather Ed show you what he has in store:

REC Marketing forum

  • 21 August, 9:00am registration, 11:30am close
  • REC offices, London
  • Free for all REC and IRP members to attend.

Click here to book

Can’t make it? Keep your eyes peeled for news about our exclusive marketing forum streaming channel, debuting at August’s forum. For more information, email michael.oliver@rec.uk.com

Michael Oliver
Michael Oliver - Marketing manager

Michael Oliver is a marketing manager at the REC and the editor of the REC's magazine Recruitment Matters. 

View More articles by Michael Oliver >

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