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Employer Branding Guide for Agencies
Employer branding remains a hot topic
especially for HR professionals in medium
and large organisations. The concept
emerged back in the 1990s in the UK and
became increasingly popular after McKinsey
& Co coined the phrase ‘War for Talent’.
Organisations were now increasingly aware
that people were their most important
asset – and that talent shortages were going
to intensify due to demographic change.
Employer branding strategies help clients to
attract and retain talent and provide a powerful
new role for HR within many organisations.
Employer Branding strategies are now often
linked to employee engagement – a way to
support retention and increase productivity.